USA
WeCapital | Real estate Investment Firm | Transforming WeCapital’s Online Presence
Software supplier
Product
Website, Application
WeCapital is a prominent real estate investment firm that specializes in providing lucrative investment opportunities for both seasoned and novice investors. With a commitment to transparency, trust, and financial success, WeCapital sought to enhance its online presence to attract a wider audience of potential investors.
Technology Stack
- Netlify
Challenge
WeCapital approached Pickrell Global Technologies with concerns about their existing website.
- The previous site suffered from low traffic, poor search engine optimization (SEO), and struggled to meet the business goals of attracting new users and investors.
Recognizing the critical role an online platform plays in the real estate investment sector, WeCapital tasked Pickrell Global Technologies with designing a new website that would not only be visually appealing but also highly functional in attracting investors and creating brand awareness.
Transformation
To address WeCapital's challenges, Pickrell Global Technologies proposed a comprehensive redesign of their website, focusing on user experience, SEO optimization, and a visually compelling design. The project was hosted on Netlify for seamless deployment and efficient management.
- User-Centric Design: Pickrell Global Technologies implemented a modern and intuitive design that prioritized user experience. The new website was crafted to guide potential investors through the investment opportunities seamlessly.
- SEO Optimization: Pickrell Global Technologies conducted an in-depth SEO analysis to identify and rectify the issues affecting the previous website's search engine performance. Strategic keywords, meta tags, and content improvements were implemented to enhance the SEO rating.
- Netlify Deployment: Leveraging the capabilities of Netlify, Pickrell Global Technologies ensured a quick and reliable deployment process. This allowed for a faster time-to-market, meeting the tight deadline of two weeks.
Results
The collaboration between WeCapital and Pickrell Global Technologies resulted in a transformed online presence with significant improvements:
- Increased Traffic: The new website experienced a surge in traffic, indicating a higher level of engagement and interest from potential investors.
- Improved SEO Rating: The SEO rating skyrocketed to an impressive 92, ensuring better visibility on search engines and attracting organic traffic.
- The website now effectively attracts new users and investors, aligning with WeCapital's business objectives.
- Quick Project Delivery: Despite the tight deadline of two weeks, Pickrell Global Technologies successfully delivered a fully functional and visually appealing website.
Conclusion
The collaboration between WeCapital and Pickrell Global Technologies exemplifies how a strategic and holistic approach to website redesign can yield substantial improvements in online presence and user engagement. The new website not only meets business goals but also positions WeCapital as a leading player in the real estate investment sector. With a user-centric design, improved SEO, and quick deployment on Netlify, WeCapital now has a powerful tool to attract and convert potential investors in a competitive market.
worked on this project
Alexander
Lead Software Engineer